Matthew Lepre | Matthew lepre Review — Sell your products online easily

Matthew lepre


When choosing a platform to sell your products online, most merchants or retailers confuse between selling on a huge marketplace and making their personal website. While every option has its pros and cons, no solution can work perfectly for everybody. Matthew Lepre, a famous eCommerce business coach explains that if you’re serious about expanding your offline business, then you should have your own eCommerce business started right away. An independent eCommerce business website/store is important as it helps you:
Create a client email list and directly market to them
By having your own eCommerce store, you can easily advertise to your clients and visitors. You can get contact information of visitors and consumers who visit your eCommerce store unlike a marketplace. When you’ve the email address and other contact information of your prospective clients, you can send promotional emails, announce new products, and also offer discounts. With an independent eCommerce business, you not just know who has purchased and what they have purchased, you also know how much they had spent and their interests. This information can prove to be quite helpful to suggest and influence potential purchases.
Know your audience in a better way
With your personal eCommerce website, you can know your customers in a better way. It not only includes their location, but how they heard about you and found you. You can identify your customers and potential clients behaviour. Moreover, if you think that a specific traffic source is getting you more clients, you can start focussing your efforts there and invest more in the same channel.
Strengthen your brand
With a marketplace, your products get listed in a general way. You cannot customize your branding as there are character limits, logo usage restrictions, and more. All this makes it impossible for your to create brand awareness. So, people buying your product in a marketplace will not know you, but the marketplace. But if you have your own eCommerce store, you have endless possibilities. Aim to leave a lasting impression on your clients, which can be done using your own eCommerce store only.
Location: Sydney NSW, Australia

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